
Carmen Watts
Carmen ran her own brand-building agency for 10 years before partnering with Mullermind. She helps founders and regional businesses sharpen their positioning, story and strategy so the brand actually does the heavy lifting.
A rising tide lifts all boats. These are the designers, photographers, film & video professionals, strategists, marketers, developers, audio producers and more building the region's creative economy — filter by discipline or search by name.

Carmen ran her own brand-building agency for 10 years before partnering with Mullermind. She helps founders and regional businesses sharpen their positioning, story and strategy so the brand actually does the heavy lifting.

David leads the creative team at Mullermind, shooting commercial, brand and editorial imagery for clients across the Mid West and beyond. His work blends a documentary eye with a strong commercial instinct.

Michael produces brand films, social video and campaign content for Mullermind. From paddock to product, he turns regional businesses into stories worth pressing play on.

Tiarna builds brand identities for creative businesses and aesthetic-led brands from her studio in Western Australia.

Seth runs Midwest Mining Technologies, building software for WA mine sites out of Geraldton. He's spent years doing IT and web work across jewellery, retail, trades, media and social advertising, and now builds custom software, websites and automation for businesses in the Mid West.

Leigh offers all things media and marketing, audio and visual — specialising in social media management. His work spans on-hold phone messages, voice overs, content creation, explainer videos, animations and audio & visual production for businesses across the Mid West.

Elliot started his creative passions by filming his friends skateboarding in his youth. He was the worst skater, so naturally he felt the need to document instead. That curiosity to record and create has since flourished into a professional career servicing the Midwest region. Being a finalist in the National Photographic Portrait Prize 2023 was a major milestone in his career, and he has since enjoyed passionately creating in regional WA.

Finlay runs GeroDroneMedia, a local drone photography and videography business that captures the Mid West from above. His work covers landscapes, events and projects — turning familiar scenes into striking images and footage.
The Cartel directory is for members. Apply to join and get found by the brands, councils and businesses looking for Mid West creatives.

These creatives are already doing the work. They're just waiting to be found, connected and hired.